Brand Collaboration
We've worked with celebrity genmtleman Michael Wong for many years, so naturally we jumped at the chance to help him build his own fashion and accessories brand. First off was the design and refinement of the MW Michael Wong identity and graphic language. No sooner had we done that than we got an opportunity for a brand collaboration with luxury Italian leather goods company Giorgio Fedon. Over 6 months we worked together to create a limited range of MW bags and leather accessories – from detailed product deisgn and detailing, right through to final advertising images and a behind the scenes film.
Scope
