Brand Style Guide
Following the success of our work on their CIA TV show, we received a second brief from The Cartoon Network product licensing division. This time the show was the kids art programme M.A.D.
Again, we created elements and assets based on and inspired by the show which included colour schemes, typography, backgrounds, textures, borders, icons, identity and packaging.
These elements were compiled into a comprehensive style guide that could be used to apply the brand across a variety of licensed products.
Scope
